Why we have a brand

The University of Alaska Fairbanks is home to more than 8,500 students from all over the world, with seven campuses across the state. We have a tradition of inspiring -- inspiring discovery, inspiring independence, inspiring greatness. With the UAF brand, we share our spirit with the rest of the world, showing what makes us who we are.

This book is a tool for communicating the UAF brand -- what we're all about. How we're changing the world one idea at a time. How we're inspiring great people to do great things. By having one strong, clear, authentic voice, we set ourselves apart from the rest. With consistent creative execution of a solid brand understood and embraced by all, we can attract and retain students, donors, staff, faculty and funding with one clear message: We are Naturally Inspiring. We are the University of Alaska Fairbanks.

Memos from the Office of the Chancellor