The University of Alaska Fairbanks is home to more than 7,000 students from all over the world, with seven campuses across the state. With the UAF brand, we share our welcoming and industrious spirit with the rest of the world, showing what makes us who we are.

This book is a tool for communicating the UAF brand -- what we're all about. How we're changing the world one idea at a time. By having one strong, clear, authentic voice, we set ourselves apart from the rest. With consistent creative execution of a solid brand understood and embraced by all, we can attract and retain students, donors, staff, faculty and funding with one clear message: Welcome to Nanook Nation. We are the University of Alaska Fairbanks.