You and the UAF brand

August 8, 2013

The UAF brand is not just a logo, a tagline or a color palette. It's who we are. UAF is practical, adventurous, down-to-earth and always game. We like to discover things, whether it’s a new species or a new hiking trail, and share it with others. We welcome newcomers and anyone with a sense of curiosity and wonder.

By having one strong, clear, authentic voice, we set ourselves apart from the rest. The branding website will help you understand and communicate the UAF brand — what we’re all about, how we’re changing the world one idea at a time, how we’re inspiring great people to do great things.

Get inspired. (video)