Conference brings women in agriculture together
February 10, 2015
907-474-5042
2-9-2015
The 2015 Women in Agriculture Conference will offer women in western states a unique opportunity to gather in 28 locations for a one-day Feb. 21 event featuring speakers, practical advice and opportunities for networking with other producers.
The conference's theme, “Put Your Best Boot Forward,” focuses on marketing.
Locally, the conference will be held at the University of Alaska Fairbanks Margaret Murie Building, Room 107, 982 Koyukuk Drive. Parking on campus is free on weekends.
More and more, producers are asked, “Tell me about your farm.” It’s more important than ever to be able to talk about it positively and with passion, and everyone has a story that needs to be told to promote agriculture, according to Margaret Viebrock, Washington State University Douglas County Extension director and chair of the conference.
The conference format enables WSU to offer headline speakers at all locations.
Farmer and marketing specialist Emily Asmus of Walla Walla, Washington, will showcase how her farm, Welcome Table Farms, keeps its brand fresh to build interest and loyalty and share tools and techniques that are critical to her marketing plan.
Marketing expert Erica Mills of Claxon Marketing believes every woman should have a consistently compelling way to describe her farm business. Participants will learn a simple three-step marketing method and create a marketing action plan.
“In addition to telling a compelling story as part of a marketing plan, this conference will help provide ways to inform decision makers, non-farmers and community members about best management practices,” Viebrock added.
The conference registration fee is $30. Register by Feb. 13 to receive the early bird price of $25. The fee includes the workshop, light breakfast, lunch and conference materials.
Persons with a disability requiring special accommodations while participating in this program may contact Margaret Viebrock, viebrock@wsu.edu. The Fairbanks contacts are Carolyn Chapin, 907-474-5548, carolyn.chapin@alaska.edu, or Meriam Karlsson, 907-474-7005, mgkarlsson@alaska.edu. Visit www.womeninag.wsu.edu for details.
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