The official UAF colors are blue and gold. They are represented in print by Pantone® or PMS® (Pantone Matching System) ink colors 116 (yellow) and 286 (blue).

The official colors should be converted to hexadecimal codes for display in multimedia and web projects. Web-safe hexadecimal color codes are #FFCC00 (yellow) and #003399 (blue).

The official colors for apparel are golden yellow, royal blue and navy, as well as the supportive colors of white, black and gray.