Marketing and Communications

794 University Ave., Suite 237
Fairbanks, AK 99709

P.O. Box 757505
University of Alaska Fairbanks
Fairbanks, AK 99775

Phone: 907-474-6281
Fax: 907-474-6283

Institutional identity and brand recognition

Memo from Chancellor Rogers

April 24, 2012
TO: Staff and faculty
FROM: Brian Rogers, UAF Chancellor
SUBJECT: UAF logo usage

This morning, an email was circulated to a number of schools, colleges and departments regarding the consistent use of the UAF logo.

In May of last year, I asked all UAF departments to use the version of the UAF logo that emphasizes the word "Alaska," as an important visual reminder of UAF’s presence throughout the state. The logo that emphasizes the word "Fairbanks" has been retired and should no longer be used.

I'm not asking that departments reprint existing stock, but that new items include the correct logo. After a year of inconsistent results, I told cabinet members I would impose a $1,000 logo infraction fee at the cabinet level to reinforce the branding efforts.

Now that the message is clear, there will be no fines at the department level. I would, however, take this opportunity to reiterate the importance of the visual identity in supporting the overall investment in our branding efforts.

Please be aware of the existing guidelines posted online at