Why we have a brand
The University of Alaska Fairbanks is home to over 11,000 students from all over the world, with seven campuses across the state. We have a tradition of inspiring — inspiring discovery, inspiring independence, inspiring greatness. With the UAF brand, we share our spirit with the rest of the world, showing what makes us who we are. 

This site is a tool for communicating the UAF brand — what we’re all about. How we’re changing the world one idea at a time. How we’re inspiring great people to do great things. By having one strong, clear, authentic voice, we set ourselves apart from the rest. 

With a solid brand understood and embraced by all who champion it, and consistent creative execution, we can attract and retain students, donors, staff, faculty and funding with one clear message: We are Naturally Inspiring. We are the University of Alaska Fairbanks. 

• Download the Brand Book (PDF)
• Read the FAQs
• Message from Chancellor Rogers (Nov. 12, 2012)
• Message from Chancellor Rogers (May 13, 2011)