Sport and Recreation Business

Online Degree Program

This flexible online bachelor’s degree prepares you for careers in sport, recreation and tourism at one of the top outdoor and recreational schools in the nation. The bachelor’s in sport and recreation business at UAF combines business, leadership and hands-on education to train graduates to make an immediate impact in organizations.

The degree offers concentrations in recreation management or sport management. In both concentrations, you’ll be challenged to apply classroom content to real-world situations, gaining valuable resume-building experience in the process. Earning your bachelor’s degree in our AACSB accredited program will also give you an edge with employers in the highly competitive world of sport and recreation business.

Our programs have been ranked among the Best Online Bachelor’s Programs in the nation by U.S. News & World Report. Offered at the same affordable rate as in-state tuition, our online courses also offer a tremendous value for students across the country.

What Is Sport Management?

Sport management is one of the two concentrations within the Bachelor of Sport and Recreation Business degree.  Sport management  involves working on the business side of sports. The business side of sports includes everything from accounting, to fundraising, to marketing and event management. Sport management professionals work for professional teams, stadiums, colleges and universities, sports marketing firms, and many other organizations! Similar to sport management, recreation managers work on the business side of recreation.  Managing a recreation facility, managing a hunting/fishing outfitter, being an entrepreneur, or working for a major recreation retailer are all examples of careers in recreation management! Sport  and recreation management is a competitive field—a good first step to getting a job is earning a bachelor’s degree in sports and recreation business from UAF.

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Quick Facts

Degree type:

  • Bachelor of Sport and Recreation Business (B.S.R.B.)

Availability:

  • UAF's main campus in Fairbanks, Alaska
  • Online

Accredited by:

  • Association to Advance Collegiate Schools of Business (AACSB)

 

Why Earn Your Online Degree in Sport and Recreation Business at UAF?

Whether you’re an athlete or an outdoor enthusiast, sport management and recreation management allow you to pursue your passion and work in a fast-growing industry. There is no other program in Alaska, and few in the country, that will prepare you for careers in sport management or recreation management like the online sport and recreation business degree at UAF.

Earn your degree in sport and recreation business online

  • Our flexible online sport and recreation business program allows you to earn your bachelor’s degree from wherever you work and live—at the same affordable rate as in-state tuition. Led by experienced business management leaders, online courses offer the level of collaboration and personal access to faculty you would expect from a traditional program.

Get hands-on training and experience

  • Make career connections and gain real-world job experience in every class. Whether you’re working with the Nanook Athletic department, are a fishing guide, or traveling to the NCAA Final Four to volunteer, you will get the experience you need to succeed in the field!

Develop skills that employers value

  • Our online sport and recreation business degree is AACSB accredited. That means our program has passed rigorous standards for quality and provides specific training employers value most. Not only will this help give you an edge in the job market when you graduate, it can mean more opportunities and greater long-term earning potential in your career.

“I am currently the fitness facility manager at Sheridan Fitness Center on Joint Base Lewis-McChord in Tacoma, Washington. I enjoy working in sports and recreation because I love the field and know the benefits associated with it. Helping others is very rewarding to me and the fact that I am able to work with our military makes my contribution that much more fulfilling. My sport management degree will help my career because through my time with Family and Morale, Welfare and Recreation (Family and MWR), I have picked up necessary skills including employee relations and physical fitness; however, I am lacking the business education side. My degree will give me what I need in order to advance further in my career.” Mallory Adams, sport management major

Hear more about the Bachelor of Sport and Recreation Business

 

What Can You Do With a Sport and Recreation Management Degree?

With a booming tourist industry and endless possibilities for outdoor recreation and sports, Alaska offers unique opportunities for sport and recreation business majors. Our degree will prepare you to get started in a variety of sport and recreation management jobs and provide a strong knowledge foundation to build on throughout your career.

Sport management jobs

Our graduates work in a variety of roles in the sport and recreation fields. Examples of jobs in sport management and recreation management include:

  • Hunting/shooting operational managers
  • Hunting/Fishing Outfitters
  • Hospitality management
  • Destination marketing
  • Event management
  • Facility management
  • Sport sales
  • Coaching or scouting
  • Sport marketing
  • Sport communication
  • eSport streaming

Sport management salary

How much can you make in sport management and tourism? Here are national averages for a selection of careers based on data from the U.S. Bureau of Labor Statistics.

  • Coaches and scouts: $45,740
  • Meeting, convention and event planners: $50,830
  • Lodging manager: $74,930
  • Advertising and promotion manager: $96,180
  • Sales Manager: $124,220
  • Marketing Manager: $134,290 
  • Recreation and Fitness Programmers: $62,620
  • Business Manager/Agent for Artists, Performers, and Athletes: $66,040

 

 

Explore Classes for the Online Sport and Recreation Business Program

The online bachelor’s in sport and recreation business emphasizes critical business areas including accounting, marketing, management, sales and finance and applies them to the sport, recreation and tourism industries.

View all required classes for the sport and recreation business degree

Bachelor’s Degree Programs Related to Sport and Recreation Business

 

Get Started on Your Degree in Sport and Recreation Business

Take the next step toward earning your bachelor’s degree online. We have the resources to help you get started.

Talk to an Advisor

Have questions? Our expert advisors are here to guide you every step of the way. Let us know how we can help.

Transfer to UAF

Transferring to UAF? We can walk you through the process and help make sure you get the most out of the credits you’ve earned.

Apply Now and Request More Information

Earn your online degree in sport and recreation business at UAF. Submit your application today.