Crisis communication plan

If you have a medical emergency or other emergency call 911.

4. Critical Prompt Actions Needed

Proper response demands prompt action and sound judgment. The general procedures that apply to all employees are as follows:

Notify the Marketing and Communications director or designee who will assess the situation, notify the first response team and the statewide director of public affairs and, if necessary, facilitate the preparation of official statements, rumor control centers, emergency plan implementation and media centers.

Assess the situation to determine what has happened. Given the type of incident-accident, natural disaster, extreme weather condition, crime, etc., the following situations warrant consideration:

  1. Has anybody died or is it likely that death will occur because of the incident?
  2. Are health and safety affected?
  3. Is wrongdoing implied?
  4. Are there apparent violations of statutes, policies or regulations?
  5. Is there potential for adverse reaction by students, employees or organized labor?
  6. Are there questions about the institution's operations?
  7. Is there potential litigation associated with the incident?
  8. Are the statewide, regional or national media interested?
  9. Has the institution's reputation been damaged?
  10. Consider how many similar incidents have occurred previously--is there a pattern?

Notify your supervisor to determine if your unit-level emergency response plan should be implemented.

Identify key constituencies. Whenever possible, appropriate details and actions taken by the university during an emergency should be provided to students, staff and faculty first. Information should also be provided as soon as possible to units that may receive calls from the public. Unit-level constituents should be identified along with a method to contact those constituents prior to a crisis and may include:

  1. students, employees and families
  2. parents of students
  3. board of regents/university system president/UA administration
  4. alumni, friends and community leaders
  5. representatives of targeted audiences
  6. the media

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