Lily Chunlian Dong

Dr. Lily Dong

Associate Professor (Marketing), Business Administration
Office 208B, Bunnell Building

(907) 474-1993


Ph.D. (Marketing) University of Kentucky

MBA (General) University of Tennessee at Chattanooga

BA (English) Shanghai Int'l Studies University

Recent Publications

Tian and Dong (2011, 2013), Consumer Citizens of China: the Role of Foreign Brands in the Imagined Future China , New York: Routledge Contemporary China Series. (Soft cover version published in 2013.)

Niu, Wang, and Dong (2012), “The effects of innovation management system and key entry resources in China,” Industrial Marketing Management (IMM), accepted for publication Sept.21, 2012.

Niu, Dong, and Chen (2012), “Market Entry Barriers in China”, Journal of Business Research 65(1), pp. 68-76.  Published online: 11-NOV-2011.

Dong, Lily and Kelly Tian (2009), “The Use of Western Brands in Asserting Chinese National Identity”, Journal of Consumer Research, Volume 36, Number 3, October 2009, page (504-523). 

Droege, Scott, and Lily Dong (2009), “The Evolution of Crocs, Inc.: Will Crocs Face Extinction?” Journal of the International Academy for Case Studies (JIACS ), Volume 15, Number3-4, page 9-18/21-24 .

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