Joshua Lupinek

Dr. Joshua Lupinek

Assistant Professor, Business Administration
Director,SOM Virtual Reality Lab
Faculty Advisor, Associated Students of Business (ASB)
Office 219D, Bunnell Building
(907) 474-5183

Curriculum Vitae

Research and Scholarly Interests

Sport Marketing
Brand Communities
Social Network Analysis
Fantasy Sport
Virtual/Augment Reality


Ph.D. – University of Minnesota, Sport Management
M.A. – University of Connecticut, Sport Management & Sociology
B.A. – Franklin Pierce University, Business Management & Mathematics

Professional Memberships

American Marketing Association (AMA)
North American Society for Sport Management (NASSM)
Sport Marketing Association (SMA)

Prior Teaching Experience

University of Minnesota (2012 - 2015)
Concordia University, St. Paul (2013 - 2015)

Recent Publications

Lupinek, J. (in press). Tracing the ABC’s of brand community. International Journal of Sports Marketing and Sponsorship.

Lupinek, J. (in press). The rookie experience: The initiation of unwritten rule development in men’s ice hockey. Journal of Sport Behavior.

Dwyer, B., Lupinek, J., & Achen, R. (2018). Challenge accepted: Why women play fantasy football. Journal of Sport Management, 32(4), 376-388.

Sparks, H. & Lupinek, J. (2018). Ch.6 Marketing concepts; Ch.8 E-commerce & social media. Fishermen’s Direct Marketing Manual (5th ed.). Seattle, WA: University of Washington Press, 16-18; 22-25.

Lupinek, J., Chafin, P., & Arkell, J. (2017). A Pareto principle analysis of the NHL: Why ice hockey is the ultimate team game. Global Sport Business Journal, 5(3), 38-51.

Dwyer, B., Achen, R., & Lupinek, J. (2016). The fantasy of BIRGing and CORFing: Examining the relationships between the NFL and fantasy football team success. Sport Marketing Quarterly, 25(3), 90-102.

Mudrick, M., & Lupinek, J. (2015). Craving the scoop: An examination of highly identified fans’ utilization of subscription based college recruiting networks. Journal of Sport Media. 10(1), 51-77.

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