The Bachelor of Sport and Recreation Business (BSRB) degree is designed for undergraduate
students interested in pursuing careers in sport, recreation and/or tourism. The degree
emphasizes critical business areas including accounting, marketing, management, economics
and finance and applies them to the sport, recreation and tourism industries. The
combination of business, leadership and hands-on education is what sets our students
up to make an immediate impact within an organization.
Students can choose between concentrations in recreation management or sport management.
In both concentrations, students will be challenged to apply classroom content to
real world situations, gaining valuable resume-building experience in the process.
Students benefit from in-person and online classes designed to complement a working
The School of Management is extending an offer to waive the application fee for all
students who apply to any School of Management degree program. Use the waiver code
UAFSOM when applying to take advantage of this offer.
My internship experience gave me the opportunity to grow myself professionally and
apply the lessons I learned in my classes to the real world. By continuing to study
marketing and game entertainment at SOM and through my position as marketing programs
coordinator for the UAF Athletics Department, I am increasing my knowledge about sport
management and sport business. Combining all of these things is setting me up to be
competitive in the workforce.