Dr. Lily Dong
Dr. Lily Dong

Associate Professor, Business Administration Program
208B Bunnell Building
(907) 474-1993
lily.dong@alaska.edu
Research and Scholarly Interests
International Brand Management
Global Marketing
Consumer Culture in Global Markets
Education
Ph.D., 2005, Marketing, University of Kentucky
Recent Publications
Yu, C., & Dong, C. (2017). “How perceived brand globalness drives value in emerging markets: An examination from China.” International Journal of Business and Management, 12(11), 111-119.
Niu, Y., Dong, C., Niu, Y., & Deng, F. (2017). “Resident-defined measurement scale for a city’s products.” Landscape and Urban Planning, 167, 177-188.
Wang, Y., & Dong, C. (2016). “The Direct and Reposting Effects of Advertorial On Sales.” Frontiers of Business Research in China, 10(3), 456-469.
Dong, C., & Tian, K. (2016). The Use of Western Brands in Asserting Chinese National Identity. In Yonggui Wang (Ed.), Marketing in China (Vol. 4). Thousand Oaks, CA: Sage Publication.
Hobbies
Ping Pong, Blogging, Baking.
Courses Taught
BA 241, BA 436, BA 460, BA 490.