Dr. Lily Dong

Dr. Lily Dong

Lily Dong

Associate Professor, Business Administration Program
208B Bunnell Building
(907) 474-1993


Research and Scholarly Interests

International Brand Management

Global Marketing

Consumer Culture in Global Markets



Ph.D., 2005, Marketing, University of Kentucky


Recent Publications

Yu, C., & Dong, C. (2017). “How perceived brand globalness drives value in emerging markets: An examination from China.” International Journal of Business and Management, 12(11), 111-119.

Niu, Y., Dong, C., Niu, Y., & Deng, F. (2017). “Resident-defined measurement scale for a city’s products.” Landscape and Urban Planning, 167, 177-188.

Wang, Y., & Dong, C. (2016). “The Direct and Reposting Effects of Advertorial On Sales.” Frontiers of Business Research in China, 10(3), 456-469.

Dong, C., & Tian, K. (2016). The Use of Western Brands in Asserting Chinese National Identity. In Yonggui Wang (Ed.), Marketing in China (Vol. 4). Thousand Oaks, CA: Sage Publication.



Ping Pong, Blogging, Baking.


Courses Taught

BA 241, BA 436, BA 460, BA 490.