Associate Professor, Business Administration Program
208B Bunnell Building
Research and Scholarly Interests
International Brand Management
Consumer Culture in Global Markets
Ph.D., 2005, Marketing, University of Kentucky
Yu, C., & Dong, C. (2017). “How perceived brand globalness drives value in emerging
markets: An examination from China.” International Journal of Business and Management,
Niu, Y., Dong, C., Niu, Y., & Deng, F. (2017). “Resident-defined measurement scale
for a city’s products.” Landscape and Urban Planning, 167, 177-188.
Wang, Y., & Dong, C. (2016). “The Direct and Reposting Effects of Advertorial On Sales.”
Frontiers of Business Research in China, 10(3), 456-469.
Dong, C., & Tian, K. (2016). The Use of Western Brands in Asserting Chinese National
Identity. In Yonggui Wang (Ed.), Marketing in China (Vol. 4). Thousand Oaks, CA: Sage
Ping Pong, Blogging, Baking.
BA 241, BA 436, BA 460, BA 490.