Trademark & Logo Use

block letters of UAF in a blue color with a white polar bear in the middle of the A the words University of Alaska Fairbanks is to the right of the block letters

Introduction to Licensing and Trademarks

The University of Alaska Fairbanks Licensing and Trademark Program was developed to promote, enhance, evaluate and protect the University's identity and brand, ensuring the proper and appropriate use of its name, logos and trademarks with the United States Patent and Trademark Office.

As defined by the U.S. Patent and Trademark Office, "a trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/service." 

A strong visual identity contributes to the University of Alaska Fairbanks reputation and brand, increases our ability to recruit outstanding students, staff and faculty, and allows us to engage alumni, donors and friends. Using consistent visual elements builds greater awareness and recognition of the University.

The goals of the University of Alaska Fairbanks Licensing and Trademark Program are to:

  • Ensure the proper use of trademarks, service marks, logos and insignias on products associated with the University to maintain standards in keeping with the quality of the University of Alaska Fairbanks.
  • Protect the University's reputation, good name and image by permitting only appropriate uses and assuring that only quality products bear the University's name, initials or logos through requiring that official licensees be used to imprint or produce any product bearing UAF marks unless they are produced on campus by authorized units.
  • Generate royalty income to benefit UAF and student scholarships.

These policies and procedures are designed to provide guidance for users and to ensure that institutional images follow high standards benefitting the University.

The Licensing and Trademark Program is administered by Auxiliary, Recharge and Contract Operations. Please contact us with any questions at 907-474-6661, or email

Securing Approvals on Branded Merchandise

The name University of Alaska Fairbanks, the initials UAF, the UAF logo and the word Nanook(s) are trademarks of the University of Alaska Fairbanks and are reserved for official UAF use.

Marketing and Communications reviews all designs incorporating UAF’s marks that are affixed to promotional items being offered for sale or free distribution to the public. Please visit UAF Marketing and Communications website for guidance on proper branding.

Approval of artwork is required prior to production of the merchandise:
Send your artwork or design questions to

Becoming A Licensed Vendor

The Collegiate Licensing Company has collaborated with other collegiate institutions to develop a set of unified labor code standards.

The CLC code is similar to the Fair Labor Association's code, and sets forth workplace standards for factories producing university licensed product that help to ensure licensees do not produce collegiate product utilizing child labor or sweat shop conditions.

The code provides standards that cover various topics, including wages and benefits, working hours, child labor, health and safety and freedom of association. These standers are monitored through the Fair Labor Association. 

About CLC

CLC Licensing Process

Licensing Agreement Options

Contact CLC

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