Sport and Recreation Business

Bachelor's Degree Program

Prepare for a career you love! Our degree prepares you for careers in sport, recreation and tourism at one of the top outdoor and recreational schools in the nation. The bachelor’s in sport and recreation business at UAF combines business, leadership and hands-on education to train graduates to make an immediate impact in organizations.

The degree offers concentrations in recreation management or sport management. In both concentrations, you’ll be challenged to apply classroom content to real-world situations, gaining valuable resume-building experience in the process. Earning your bachelor’s degree in our Association to Advance Collegiate Schools of Business (AACSB)-accredited program will also give you an edge with employers in the highly competitive world of sport and recreation business. 

Do you live outside of Alaska, or are you looking for more flexibility to balance work and education? You can earn your degree in sport management online from anywhere in the country, or take a mix of online and face-to-face classes.

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Why Earn Your Degree in Sport and Recreation Business at UAF?

Whether you’re an athlete or an outdoor enthusiast, sport management and recreation management allow you to pursue your passion and work in a fast-growing industry. There's no other program in Alaska, and few in the country, that will prepare you for careers in sport management or recreation management like the sport and recreation business degree at UAF.

 Combining business, leadership and hands-on training, this degree prepares you to hit the ground running in careers that involve sport, recreation and tourism.

Our AACSB-accredited sport and recreation business degree includes an annual student trip to the United States Olympic & Paralympic Facility for a career and job fair and boasts a 100% career placement rate within three months of graduation. Concentrations are available in recreation management and sport management, both of which give you unique opportunities to apply classroom lessons in the professional world.

  • Develop skills that employers value most in an AACSB-accredited program at one of the top schools in the United States for outdoor recreation.
  • Gain hands-on job experience in every class through opportunities such as working with the Nanook Athletic department or traveling to the NCAA Final Four to build your resume.
  • Learn from faculty who work in pro sports, collegiate sports, the eSport industry and the outdoor industry, and who are entrepreneurs.
  • Apply to take part in an annual student trip to the United States Olympic & Paralympic Facility for a career and job fair (paid for by UAF)!
  • Focus your degree in recreation management or sport management.
Earn your degree in Recreation Management or Sport Management in Alaska

  • #1 US State for Outdoor Participation (2019, Outdoor Industry Association)
  • #3 US State in the Country for US jobs related to Outdoor Recreation Industry (US Bureau of Economic Analysis)
  • Top 20 Best Colleges and Universities for Outdoor Adventures (
  • Best Colleges for Hikers (2017, Backpacker Magazine)
  • Top 35 Best Outdoor Schools in America (
  • 15 National Parks, 120 State Parks, and 16 National Wildlife Refuges
  • 322+ million acres of public land

Get hands-on training and experience

  • Make career connections and gain real-world job experience in every class. Whether you’re working with the Nanook Athletic department, are a fishing guide, or traveling to the NCAA Final Four to volunteer, you'll get the experience you need to succeed in the field!

Earn your degree in sport and recreation business

  • Our program gives you the flexibility to earn your degree in a way that best fits your needs — from wherever you live and work. In addition to being offered in-person at our main campus in Fairbanks, Alaska, the degree in sport and recreation business is also available 100% online. Learn more about the online sport management degree.


Complete your Sport and Recreation Business degree online

Online sport and recreation business degree example projects

  • Work with the Charlotte Hornets eSports franchise, the Charlotte Venom and learn the software Slack in our Introduction to eSport Management class.
  • Take part in weekly industry-based projects (such as developing a sponsorship package for a professional motorcycle racer, or analyzing an outdoor recreation social media campaign) in our Introduction to Sport and Recreation Management class. You’ll also receive a micro-credential endorsed by the National Junior College Athletic Association in this course.

Learning online at UAF

Earn your bachelor’s degree online and pay in-state tuition from anywhere you live. Online programs at UAF connect you with faculty and peers and engage you in active learning almost like you’re in a face-to-face class. Apply now and find out for yourself why we've been ranked among the Best Online Bachelor’s Programs in the nation by U.S. News & World Report.

Learn more about earning your degree online at UAF

Find answers to frequently asked questions

Cost breakdown for the online sport and recreation business degree

The estimated cost for the sport and recreation business program based on current rates is $47,354.

Use code UAFCBSM when applying to get your application fee waived!

See what your dollars go toward on the UAF eCampus Tuition and Fees page.

Earned Badges for Online Program

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QM certifications are valid for five years.



What Can You Do With a Sport and Recreation Management Degree?

With a booming tourist industry and endless possibilities for outdoor recreation and sports, Alaska offers unique opportunities for sport and recreation business majors. Our degree will prepare you to get started in a variety of sport and recreation management jobs and provide a strong knowledge foundation to build on throughout your career. UAF boasts 100% job placement for Sports and Business Recreation students upon graduation.





Get Started on Your Degree in Sport and Recreation Business

Take the next step toward earning your bachelor’s degree in sport and recreation business. We have the resources to help you get started.