The guidelines for UAF photography also apply to video. Videos that represent UAF should highlight the UAF brand characteristics and personality (engaging, sociable, stimulating, authentic) and show that UAF is Naturally Inspiring. Staged, scripted scenarios might be appropriate in some instances, but when possible, videos should be unscripted and capture the subject(s) engaging naturally in their environment. This adds authenticity and reinforces the brand.
Professional video production should be used whenever possible. If you choose to shoot your own video, Rasmuson Library has equipment for checkout.
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