Publications

---

Consulting

Marketing and Communications staff members are available to assist university departments in producing professional, high-quality, attractive, well-written publications, websites and advertisements. All new requests for publication review should be directed to Marketing and Communications Director Scott McCrea (fnsjm@uaf.edu or 474-7905).

In order to meet increasing demands on Marketing and Communications editing and design staff, we have developed the following guidelines for reviewing printed and web publications or text for projects we are not producing:

What we can do for you

Copy review

• Review grammar, clarity and appropriate use of UAF name and EEO statement.
• Edit for style using the UAF editorial style guidelines.
• If specified, we can provide a less thorough review, which will only identify those items which must be changed before publication.
• Advance notice is appreciated. Once Scott has approved new projects, contact Jackie Stormer (jackie.stormer@uaf.edu or 474-1928) to schedule copy review.
• Turnaround time varies depending on workloads, but these are general guidelines:
• Quick reviews (one page or less): 2 working days
• Brochures, small booklets: 3 working days
• Larger projects: contact Marketing and Communications for an estimate

Design review

• Review for correct use of the UAF logo, colors and appropriate use of UAF name.
• Review design and make recommendations.
• Review photos: check Marketing and Communications usage, cutline and credits.
• Advance notice is appreciated. Once Scott has approved new projects, contact Jan Stitt (fnjss@uaf.edu or 474-5148) to schedule design review and determine schedule.
• Turnaround time varies depending on workloads, but review of projects can generally be turned around within three working days.
• Trademark usage review: 1-2 working days
• Publication, advertising, signage, banner review: 1-2 working days
• Design review and recommendation: 3 working days
• Design and production of small projects: 5-10 working days, contact Marketing and Communications for an estimate

What we need from your department

• Your project should be complete and accurate when you give it to us.
• Give us advance notice of your project, what it is and when it will be available for review. Once a schedule is set, if you miss agreed-upon deadlines, your project will have to be rescheduled depending on Marketing and Communications workload.
• Tell us the goal of the project, who the audience is and how your piece will be distributed.
• In general, send your project via e-mail in one of the following formats. We will provide comments via e-mail, fax or Word (using track changes)
• Design review: PDF
• Editing: PDF or Word file

What we can’t do

Marketing and Communications is not staffed to do the following:
• Write copy from scratch for other departments.
• Provide extensive rewrites of copy in need of major revisions.
• Review copy for accuracy (except for institutional facts). We will check other facts we happen to be aware of, but it is the responsibility of the copy provider to check content for accuracy.