Chelsea Xiaoqi Han

Dr. Chelsea Xiaoqi Han

Assistant Professor, Business Administration
Office 213E, Bunnell Building

Curriculum Vitae

Research and Scholarly Interests

Omission Neglect
Consumer Biases and Debiasing Strategies
Consumer Information Processing
Consumer Self-Knowledge
Advertising and Persuasion


2011 PhD University of Cincinnati, Marketing

2006 MA Marquette University, Communication

2001 BA Shanghai International Studies University, China, English

Recent Publications

Hernandez, J., Han, X., & Kardes, F. R. (in press, 2013). Effects of the Perceived Diagnosticity of Presented Attribute and Brand Name Information on Sensitivity to Missing Information.Journal of Business Research.

Reynolds, D., Collins, J. M., & Han, X. (2012). Micro-District Coal Heating Case Study.International Research Journal of Applied Finance.

Grow, J., Park, J., & Han, X. (2006). "Your Life is Waiting!" Symbolic Meanings in Direct-to-Consumer Antidepressant Advertising.Journal of Communication Inquiry, 30, 163-188.

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