Lily Dong, Ph.D.
Assistant Professor, Business Administration
Room 213D, Bunnell Building
Phone: 907-474-1993
Email: fflcd@uaf.edu
Professional Interests
Research: Services Marketing and International Branding
Teaching: Services Marketing, Promotion Management, Marketing Research, Brand Management
Recent Refereed Publications
Droege, S. B. & Dong, L. (2008). Strategic Entrepreneurship: Imitation Versus Substitution. Journal of Small Business Strategy, 19 (1), 55-67.
Dong, L. & Droege, S. (in press, 2008). The Evolution of Crocs, Inc.: Will Crocs Face Extinction? Journal of the International Academy for Case Studies.
Droege, S. & Dong, L. (2007). The Centrality Efficiency Index: A New Social Network Analysis Measure. Review of Business Research, VII, 164-170.
Herrmann, M. L., Xu, P., Dong, L. C. , Fong, Q. S. , & Crapo, C. (2005). Rating Alaska Salmon Protein Concentrate in China . Journal of Food Products Marketing, 12 (1), 57-85.