Lily Dong, Ph.D.
Associate Professor, Business Administration
Room 213D, Bunnell Building
Research: Services Marketing and International Branding
Teaching: Services Marketing, Promotion Management, Marketing Research, Brand Management
Recent Refereed Publications
Niu, Y., Dong, L., & Chen, R. (in press, 2011). Market Entry Barriers in China. Journal of Business Research.
Droege, Scott, and Lily Dong (2009), “The Evolution of Crocs, Inc.: Will Crocs Face Extinction?”Journal of the International Academy for Case Studies (JIACS), Volume 15, Number3-4, page 9-18/21-24.
Dong, Lily and Kelly Tian (2009), “The Use of Western Brands in Asserting Chinese National Identity”, Journal of Consumer Research, Volume 36, Number 3, October 2009, page (504-523).
Dong, Lily and Kelly Tian (2009), “Brands of nation-making in China: A Historical Embellishment and Uses of Western Brands to Assert Chinese Nationalism,” http://www.journals.uchicago.edu/doi/suppl/10.1086%2F598970/suppl_file/AppA.pdf, online version of the Journal of Consumer Research, March 2009.
Droege, Scott, and Lily Dong (2008), “Strategic Entrepreneurship: Imitation Versus Substitution”, Journal of Small Business Strategy (JSBS), Volume 19, Number 1, Spring/Summer 2008, page 55-67.