Photos, copyrights and permissions


Use of university photographs

Marketing and Communications photos are available for use by UAF departments on their official websites. Visit the online Photo Gallery first to see a small sample of what is available from our photo files. Contact the Marketing and Communications Photo Manager at if you don't see what you need.

When using Marketing and Communications photographs on your site, the following conditions must be met:

  1. Marketing and Communications must grant permission for use.
    To request permission or for additional information fill out the online image request form.
  2. Photos must be correctly credited.
    EXAMPLE: UAF photo by Ryan Wilson
    Note: The credit line does not have to be attached to the image. The credit may be in the text of the page, in the caption or in the footer.
  3. If appropriate, the photo caption should be used.
  4. If copyrighted, a correctly formatted copyright notice must appear with the image. A copyright notice normally contains three elements although slight variations may be required by the copyright holder:
    1. The © symbol (the letter C in a circle), or the word "Copyright," or the abbreviation "Copr." (without the quotes); and
    2. The year of first publication of the image; and
    3. The name of the owner of copyright in the work, an abbreviation by which the name can be recognized or a generally known alternative designation of the owner.

      EXAMPLE: © Sharon Shutterbug

    When using any image from the Marketing and Communications collection, the credit line must be included as provided, or as presented in the online image gallery.

Using your own photos

If you take your own photos or use someone else's photographs, make sure that these guidelines are followed carefully:

  1. Make sure you have a model release signed and on file if you use a photo with a recognizable face. Download and use the Marketing and Communications Model Release Form (PDF) .
  2. Give proper credit.

    EXAMPLE: SFOS photo by Al Tyler
    EXAMPLE: Photo by Carol Gering

Using photos or graphics by someone else

  1. If the image is copyrighted, ask permission for use. Even if you use a photo with the copyright notice, it is a copyright infringement if permission for its use has not been granted by the copyright holder.
  2. If the photo is not copyrighted, give the photographer credit for the photo.
  3. Make sure a model release has been signed and on file if you use a photo with a recognizable face. Download and use the Marketing and Communications Model Release Form (PDF) .

Copyrighted material

The World Wide Web allows you to copy graphics and original work very easily, more easily than with printed publications. Be sure your use is within the law. As a rule, don't copy anything without first asking the permission of the owner--even if you don't see a copyright symbol (©). If you plan to use photos from any other website, you must first obtain permission.

After receiving permission for use of photographs, graphic elements or any other type of original work--preferably in writing--be sure to include the name of its creator when posting it to your web page. If the work is copyrighted, make sure the work is properly credited.

For more information on correctly using copyrighted materials:


Creating a Copyright Symbol

To create a copyright symbol use the following code in your html page:

© or ©

Make sure to use one of these fonts, or the copyright symbol may appear as some other character either on the screen or when printed.

Arial, Helvetica, Verdana or Times

Sample code for full copyright notice:

<FONT FACE="Arial, Helvetica, sans-serif">&copy; 2007 Joe Webdeveloper </FONT>

Which appears as:

© 2007 Joe Webdeveloper