Here are a few resources we came across while embarking on this project.

• Brand IQ Assessment tool (PDF)
• Brand Planning (PDF) by Kevin Lane Keller
• Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
• House of Brands or Branded House, from Higher Ed Marketing and Branding.
  
• IMC The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication by Don Shultz and Heidi Shultz
  
• The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything by Fred Crawford and Ryan Matthews
• SimpsonScarborough web resources

For more information contact UAF's Strategic Marketing Committee at UAF-SMC@alaska.edu.