Want to learn more?
Here are a few resources we came across while embarking on this project.
- Brand IQ Assessment tool (PDF)
- Brand Planning (PDF) by Kevin Lane Keller
- Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
- House of Brands or Branded House, from Higher Ed Marketing and Branding.
- IMC The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication by Don Shultz and Heidi Shultz
- The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything by Fred Crawford and Ryan Matthews
- SimpsonScarborough web resources