Leona Christensen Long
Leona Long is an award-winning public relations executive specializing in marketing outreach to rural Alaska communities. She is the marketing coordinator for Interior-Aleutians Campus. Her favorite aspect of her work is sharing our students’ success stories and developing and implementing innovative ways to reach the 58 communities I-AC serves.
Leona was honored with two 2013 Alaska Public Relations Society of America Aurora Awards for her strategic communication projects at I-AC. Chosen from entries submitted throughout Alaska including PR firms, advertising agencies, and non-profits, she earned second place in community relations for her strategic communications project for the wildland firefighting red card class Tylan Martin taught at Galena Interior Learning Academy and Honorable Mention in Events and Observances 7 or Fewer Days for the fundraising garage sale that earned more than $5,000 for Galena flood relief.
Leona's volunteer work includes promoting Alaska Girls and Boys State and helping raise awareness about Alaska Native subsistence. In October 2013, she donated her expertise in media relations to the “Rock the Native Vote” concert in Fairbanks. Shearranged a last-minute front-page story about the concert that ran in the Fairbanks Daily News-Miner as well as a “Best Bet” A-2 calendar listing on the day of the event. She also arranged for KXD-TV to attend the event and interview Alaska Native leaders.
Presently, she is spearheading a publicity campaign for PJ Simon, an Animal Planet reality telelvision show star and Tanana Chiefs Conference Executive Board Member. Her campaign ties in Alaska Native subsistence with the reality show about tough guys who make their living off the river. The show is slated to premiere after the 2014 Winter Olympics. So far, PJ's story has been told in the February issue of TCC's newsletter The Council and National Native News.
Leona has more than a decade of experience in public relations and marketing communications. She was an account supervisor at Miller Geer & Associates (MGA), a Los Angeles area public relations agency, where she began her career as an intern. She has worked with clients in almost all facets of health care from hospitals and Medicare providers to public awareness campaigns for initiatives such as HIV/AIDS testing and organ and tissue donation. Her specialty is arranging media coverage on the scientific and human aspect of health care.
Leona interned at three Los Angeles television stations, KVEA-TV, KNBC-TV and KABC-TV. These experiences taught her how to place her clients into breaking news. Under the direction of best-selling author and Associated Press and CNN television reporter/producer Susan Bullington Katz, Leona further polished her writing and editing skills and learned how journalists think.
As a writer of cover stories for Long Beach Magazine, Leona has interviewed international celebrities such as Billie Jean King, Cameron Diaz and Snoop Dogg who talked to her about growing up in Long Beach and their unique crusades to contribute to their hometown. Her article on Diaz and her sister, Chimene, was the first time Diaz' sister had been publicly interviewed and photographed. Her articles showcased local personalities including three-time Super Bowl Champion Willie McGinest and local attorney Skip Keesal whose charity events honoring Former Presidents Bill Clinton, Gerald Ford, George H.W. Bush, and former British Prime Ministers John Major and Lady Margaret Thatcher generously benefit children’s charities.
Leona has also written for the Fairbanks Daily News-Miner, San Pedro Today, San Pedro Magazine, Coastal Scene Magazine, Vancouver View Magazine, North Valley Magazine and the Inland Empire Business Journal.
In her free time she enjoys crafting mineral makeup and specializes in creating the perfect shade of opulent lip gloss and sparkly nail polish. She also enjoys spending time with her husband, Ryan.