The purpose of this policy is to define uniform standards of quality and visual identity for the University of Alaska Fairbanks Cooperative Extension Service. Standardized use of this policy is essential in projecting a single, unified identity of UAF Extension programming and outreach statewide and nationally. Any electronic or print communication that represents UAF Extension, including fact sheets, fliers, news releases, office correspondence and/or web pages, as well as communications used for promotion of workshops or special events, district or office newsletters and/or paid advertising, must adhere to this policy.

Non-numbered publications do not go through the same, formal peer-review process as numbered publications. However, it is expected that all Extension faculty and staff, as well as vendors, contractors, for-hire professionals or volunteers producing Extension communications materials will adhere to this graphic identity policy and follow established guidelines for non-numbered publications.

Extension's graphic standards require the consistent use of design elements, including the use of logo, colors and recommended type faces as outlined in the UAF Extension logo policy. Consistency in use and application of graphic standards, along with Extension's editorial style guide, web policy and business communications (stationery and signage) are essential and required components of UAF Extension's graphic identity policy.