2004-2005 UAF Catalog  

Degrees and Program Index


Business Administration

Admittance to 300- and 400-level School of Management courses will be granted only to students with upper-division standing. Others will be admitted only with the written permission of the appropriate department head. Students enrolling in School of Management courses are expected to have completed the necessary prerequisites for each course.

A $25 per semester student computing facility user fee will be assessed for any student taking one or more AIS, ACCT, BA and ECON courses except ECON 100X). This fee is in addition to any lab/material fees.


BA 151 3 Credits
Introduction to Business (s)

Business organization, nature of major business functions such as management, finance, accounting, marketing, personnel administration. Opportunities and requirements for professional business careers. Also available via Independent Learning. (3  + 0) Offered Fall, Spring


BA 253 1–3 Credits
Internship in Business

Supervised work experience in an approved position related to the student’s career interests or objectives. Number of credits depends on type of position time worked. No student can count more than eight internship credits towards a degree. (Prerequisite: Approval of program or department head.) (0 + 1–3) Offered Fall, Spring


BA 254 3 Credits
Personal Investing

Emphasis on personal stock market investing. Includes other areas of investing. (Note: Intended for students and people from the community.) (3 + 0) Offered Fall, Spring


BA 307 3 Credits
Personnel Management

Introduction to management principles and personnel practice in industry, analysis of labor-management problems, methods and administration of recruiting, selecting, training and compensating employees, and labor laws and their applications. (Prerequisite: Upper division standing.) (3 + 0) Offered Fall, Spring


BA 317W 3 Credits
Employment Law

Basic personnel and human resource management law, including labor law and current management practices in administering collective bargaining agreements. Emphasis on the major federal and Alaska state laws affecting personnel management. (Prerequisites: BA 307 or concurrent enrollment in BA 307; ENGL 111X; ENGL 211X or ENGL 213X or permission of instructor; upper division standing.) (3  + 0) Offered Fall or Spring


BA 323X 3 Credits
Business Ethics

Grounding in ethical theories and basic issues of moral thought, with examples which highlight the pitfalls in practical ethics which future managers are likely to face, and the need to design organizations so as to promote ethical behavior. (Prerequisites: Upper division standing, BA 151.) (3 + 0) Offered Fall, Spring, Summer As Demand Warrants


BA 325 3 Credits
Financial Management

Time value of money, bond and stock valuation, capital budgeting, risk-return trade-off and option pricing. (Prerequisites: Upper division standing, ECON 200, STAT 200, MATH 262X. Recommended: ECON 227.) (3 + 0) Offered Fall, Spring


BA 326 3 Credits
Principles of Advertising

(Cross-listed with JRN 326)
Advertising including strategy, media use, creation and production of advertisements and measurement of advertising effectiveness. Also available via independent learning. (Prerequisite: Upper division standing.) (3 + 0) Offered Alternate Year


BA 330 4 Credits
The Legal Environment of Business

The judicial system, legal processes, administrative procedures, law of torts, contract and agency government regulation of business, business ethics, corporate social responsibility and the uniform commercial code. (Prerequisite: Upper division standing.) (4 + 0) Offered Fall, Spring


BA 343 3 Credits
Principles of Marketing

Management of a firm’s marketing effort focusing on products, distribution, pricing and promotion to targeted consumers. Practices appropriate to domestic or international, small or large, goods or services and for-profit or nonprofit organizations included. Also available via Independent Learning. (Prerequisite: Upper division standing.) (3  + 0) Offered Fall, Spring


BA 360 3 Credits
Operations Management

Operations management with an emphasis on the systematic planning, design and operation of the processes that produce goods and deliver services that customers recognize to be of superior quality. Topics include operations strategy, process design, quality, statistical process control, project scheduling, material requirements planning and just-in-time systems. (Prerequisites: AIS 101, ECON 200, 227, upper division standing.) (3 + 0) Offered Fall, Spring


BA 374 3 Credits
Introduction to E-Commerce

Introduction to E-Commerce, which is changing the way individuals communicate, shop, invest, learn and stay informed about the world. Topics covered include technological foundations of E-commerce, diversified applications and E-business project. A website and development plan will be designed in the course. E-business concepts and skills will be explored and developed. (3 + 0) Offered Fall


BA 376 3 Credits
Strategy for Emerging Businesses

Introduction to business strategy. Provides students with a broad knowledge of emerging business, particularly E-business and Bio-business. Focuses on the management of emerging business. Topics include features of emerging technologies, application of emerging technologies, formulatin and implementation of the strategies of business. (Recommended: BA 374.) (3 + 0) Offered Spring


BA 390 3 Credits
Organizational Theory and Behavior

Understanding how and why organizations behave as they do, assessing whether the behavior is functional or dysfunctional, and learning to understand and change motivation, leadership, communications, group dynamics, conflict management, layout, technology, structure and policies to create high-functioning organizations. (Prerequisite: Upper division standing.) (3 + 0) Offered Fall, Spring


BA 423W 3 Credits
Investment Analysis

Introduction to investment analysis. Presents an understanding of the investment environment and analytical tools in investing. Intended for undergraduate students. (Prerequisite: BA 325; ENGL 111X; ENGL 211X or ENGL 213X or permission of instructor.) (3  + 0) Offered Spring


BA 424 3 Credits
Real Estate and Alternative Investments

Develop skills required to value and finance residential and commercial real estate. Financing instruments, markets and taxation issues specific to real estate are covered in the first half; alternative investments such as REITs will be presented in the second half of the course.(Prerequisite: Upper division standing; BA 325.) (3  + 0) Offered Spring


BA 436 3 Credits
Consumer Behavior (s)

(Cross-listed with PSY 436)
Effects of nationality, culture, social class, family, personality, symbolism and persuasion on consumptive behavior. Qualitative methodologies such as focus groups covered. (Prerequisites: Upper division standing.) (3 + 0) Offered Fall or Spring


BA 441 3 Credits
Promotion Management

Advertising, publicity, sales management, sales promotion, direct marketing and the interrelationships necessary for effective promotions in domestic or international, small or large, goods or services, and for-profit or nonprofit organizations. (Prerequisite: BA 343 highly recommended, upper division standing.) (3  + 0) Offered Fall or Spring


BA 445W 3 Credits
Marketing Research

Basic processes and tools of marketing research with emphasis on utilization of research findings as an integral part of the managerial decision-making process. Techniques of quantitative data-gathering and analysis to solve a marketing problem. Practices appropriate to domestic or international, small or large, goods or services, and for-profit or nonprofit organizations. (Prerequisites: BA 343; ENGL 111X; ENGL 211X or ENGL 213X or permission of instructor; STAT 200 or equivalent; and upper division standing.) (3 + 0) Offered Fall or Spring


BA 447W,O 3 Credits
Compensation Management

Theory and practice of wage and salary, benefits and risk management. Planning, administration, auditing, adjusting and budgeting for compensation and risk. (Prerequisite: BA 307; COMM 131X or 141X; ENGL 111X; and upper division standing.) (3  + 0) Offered Fall or Spring


BA 453 3 Credits
Internship in Business Administration

A supervised practical work experience to enable students to apply their course work in a business environment. Admission dependent upon approved sponsorship arrangements. (Prerequisites: Upper division standing and permission of instructor.) (0  + variable) Offered As Demand Warrants


BA 454O 3 Credits
Student Investment Fund

” Hands-on” experience in portfolio management. Students will be making investment and diversification decisions affecting the $500,000 Student Investment Fund. (Prerequisite: BA 325 or equivalent; COMM 131X or 141X; and permission of instructor.) (3  + 0) Offered Fall, Spring


BA 455 3 Credits
Portfolio Management

The second course involved with the "hands-on” management of the $500,000 Student Investment Fund. Students will carry out the duties of the officers of the fund and will be responsible for the portfolio diversification and management decisions affecting the fund. (Prerequisite: BA 454, upper division standing and permission of instructor.) (3 + 0) Offered Fall, Spring


BA 456W 3 Credits
Small Business Management

Operations and special problems of the small business with emphasis on both existing firms and new ventures. Starting new businesses, buying going concerns, acquiring and operating franchises, establishing lines of credit, management, legal matters, profit planning, pricing, inventory levels, record systems, tax regulations and employee supervision. (Prerequisites: ACCT 261, 262; ENGL 111X; ENGL 211X or ENGL 213X; and senior standing in BA; or permission of instructor.) (3  + 0) Offered Fall or Spring


BA 457 3 Credits
Training and Management Development

Theory and practice of employee training programs, needs assessments, learning theories, instructional design, training techniques and evaluation, management development and career development techniques and practices. (Prerequisites: BA 307, upper division standing.) (3 + 0) Offered Fall or Spring


BA 460O 3 Credits
International Business

Relationships among nations with particular emphasis on the business, economic and sociocultural institutions that influence the performance of managers. Formulation of objectives, strategies and organizational structures within the context of international diversity. (Prerequisites: COMM 131X or 141X; upper division standing; and all 300-level requirements completed.) (3  + 0) Offered Fall or Spring


BA 461 3 Credits
International Finance

Development of analytical skills, logical thought processes and information literacy necessary to make and implement investment decisions in a global setting. (Prerequisite: BA 325.) (3  + 0) Offered Fall


BA 462O 3 Credits
Corporate Strategy

An integrative approach to strategy formation and implementation to achieve organization goals. Students will be introduced to theoretical perspectives and associated methodologies directed toward resolving the unstructured problems and opportunities which confront general managers at the highest levels of an organization. (Prerequisites: COMM 131X or 141X; all 300-level business administration, accounting and economics common body of knowledge requirements; and upper division standing.) (3  + 0) Offered Fall, Spring


BA 490 3 Credits
Services Marketing

Marketing principles in the service sector with special emphasis on such service industries as financial, retailing and tourism. Includes practices appropriate to domestic or international, small or large, and for-profit organizations. (Prerequisite: BA 343 highly recommended, upper division standing.) (3  + 0) Offered Fall or Spring


BA 491 3 Credits
Current Topics in Marketing

Examines current marketing trends with regard to production, distribution, promotion, pricing and target markets. Focus on trends in Alaska, the U.S. and worldwide. (Prerequisite: BA 343 highly recommended, upper division standing.) (3  + 0) Offered Fall or Spring


BA 607 3 Credits
Human Resources Management

The study of the effective management of human resources in organizations to include employee planning and recruiting, selection and orientation, training and career development, performance evaluation, compensation, EEO, occupational safety and health, and labor relations. (Prerequisites: M.B.A. standing; M.S. Engineering Management standing.) (3 + 0) Offered Fall or Spring


BA 617 3 Credits
Organizational Theory for Managers

Overview of the history, concepts, literature and applications in organizational theory. Emphasis on applications and cases applying organizational theory concepts to management. (Prerequisite: M.B.A. standing.) (3 + 0) Offered Fall or Spring


BA 620 3 Credits
Portfolio Theory and Asset Pricing

Examination of modern normative portfolio theory and asset pricing. Includes mathematics of portfolio analysis, single-period risk and return measures, and the process of optimal portfolio selection. (Prerequisites: M.B.A. standing.) (3  + 0) Offered Fall or Spring


BA 630 3 Credits
Derivative Securities

Derivative securities including options strategies, binomial and Black-Scholes pricing models, commodity and interest-rate futures, hedging strategies using options and futures, and risk management. (Prerequisite: M.B.A. standing.) (3  + 0) Offered Fall or Spring


BA 643 3 Credits
Marketing Management

A managerial approach to examining processes for identifying prospective opportunities, as well as review of marketing mix elements relating to planning, developing and implementing marketing plans. Topics include market segmentation, buyer behavior, product policy and strategy, pricing, promotion and sales force management, distribution channel policy, competitive behavior, market research and marketing ethics. (Prerequisite: M.B.A. standing; M.S. Engineering Management standing.) (3  + 0) Offered Fall or Spring


BA 647 3 Credits
Compensation Issues and Management

Examination of the pay model, focusing on the strategic policies of alignment, competitiveness, contributors and administration as it relates to remuneration of employees. Includes techniques in the pay model, especially in job evaluation and the point method. Includes hands-on creation of a pay system that incorporates the concepts of internal consistency (internal equity), external competitiveness (external equity) and employee contributions (individual equity). Includes discussion of factors such as efficiency of pay/compensation along with fairness and compliance with the law. (Prerequisite: M.B.A. standing.) (3  + 0) Offered Summer, As Demand Warrants


BA 660 3 Credits
Seminar in Operations Management

Exploration of fundamental and current operations management issues in services and manufacturing. Emphasis on principles of systems management and quality management. (Prerequisite: M.B.A. standing. Next offered 2005-06) (3  + 0) Offered Alternate Fall or Spring


BA 670 3 Credits
Seminar in Multinational Business Management

An advanced seminar expanding management education from the domestic to the international arena. Concentration is given to the strategy and structure of the multinational enterprise; the industrial developing and command economies in transition; the movement of capital, people, product and technology across national borders; and the sociocultural influences on international trade and investment. (Prerequisites: M.B.A. standing; M.S. Engineering Management standing.) (3  + 0) Offered As Demand Warrants


BA 671 3 Credits
International Management in the European Context

Course is conducted as part of an intensive summer program in Europe. M.B.A. students study the institutional and cultural environment for doing business in and with Europe. Includes site visits to relevant companies in Northern Europe. (Prerequisites: M.B.A. standing. Must be taken in conjunction with BA 672. Course offered in Europe.) (3 + 0) Offered Summer, As Demand Warrants


BA 672 3 Credits
International Management: Industry and Functional Differences

Course is conducted as part of an intensive summer program in Europe. M.B.A. students study selected industries and functions where U.S. business practices differ from their European equivalents. Areas of focus are selected in part to reflect those aspects of Northern European business most relevant to Alaskan M.B.A. students. Includes site visits to relevant companies in Northern Europe. (Prerequisites: M.B.A. standing. Must be taken in conjunction with BA 671. Course offered in Europe.) (3 + 0) Offered Summer, As Demand Warrants


BA 673 3 Credits
Management of E-Commerce

E-Commerce changes the way individuals communicate, shop, invest, learn and stay informed about the world. Topics covered include technological foundation of E-commerce, diversified applications and E-business project. A website and development plan will be designed in the course. E-business concepts and skills will be explored and developed. (Prerequisites: M.B.A. standing.) (3  + 0) Offered Fall or Spring


BA 674 3 Credits
Business of Information and Biotechnology

Course designed to provide students with management skills for handling the challenges in emerging business, particularly E-business and Bio-business. This course lays down a solid foundation for both managers and researchers to deal with management issues in related areas. Covers structure of emerging technologies, key usage of new technologies and management challenges in emerging business. (Prerequisites: M.B.A. standing. Recommended: BA 673.) (3  + 0) Offered Fall or Spring


BA 675 3 Credits
Quantitative Methods for Managers

The objective of this course is to provide the student with an in-depth treatment of quantitative research methods in an applied context. Hence the focus of the course is not the mathematical derivations and properties of statistical techniques, but rather the usefulness of those techniques to the managerial decision making process. Research skills are presented as a set of tools that enable managers to make better decisions. (Prerequisites: M.B.A. standing.) (3  + 0) Offered Fall or Spring


BA 680 3 Credits
Financial Markets and Strategy

Capital markets and major financial theories that explain how to value financial instruments. Examines how these theories can be used by corporations to evaluate their real investments. Exploration of how firms choose among various instruments for financing operations and how these instruments help firms management risks. Corporate financial decisions are viewed as part of the overall corporate strategy of firms, affecting real investment and operating strategies, product market strategies and the ways in which executives are compensated. (Prerequisite: M.B.A. standing.) (3 + 0) Offered Fall or Spring


BA 681 3 Credits
Fixed Income Securities and Markets

Fixed income securities and markets including treasury securities, agency securities, mortgage backed securities, corporate securities, municipal bonds and derivatives. Introduces technical issues relating to duration, convexity and bond-portfolio management. (Prerequisite: M.B.A. standing.) (3  + 0) Offered Fall or Spring


BA 682 3 Credits
Financial Statement Analysis

Learn how to comprehend and critically evaluate financial statements. Building on topics introduced in a first-year course in financial accounting we will analyze additional disclosures that are typically included in financial statements. These activities will be useful in tasks related to valuation, credit decisions, competitor assessment and bankruptcy predictions. (Prerequisite: M.B.A. standing.) (3  + 0) Offered Fall or Spring


BA 683 3 Credits
Advanced Topics in Marketing

Current topics and issues in marketing management, such as political marketing, services marketing, marketing communications, marketing in Alaska, or other relevant subjects. (Prerequisite: M.B.A. standing.) (3 + 0) Offered Fall or Spring


BA 690 3 Credits
Corporate Strategy

An integrative approach to strategy formation and implementation (decision-making) to achieve organization goals. Students will be introduced to theoretical perspectives and associated methodologies directed towards resolving the unstructured problems and opportunities which confront general managers at the highest levels of an organization. (Prerequisites: M.B.A. standing; BA 690 is an advanced seminar taken during the student’s last spring semester.) (3  + 0) Offered Fall or Spring


BA 691 3 Credits
Advanced Topics in Business

An advanced course providing necessary training in developing managers’ ability to excel in specialized areas of business such as entrepreneurship and risk management. May be taken twice for credit when both instructor and topic changes. (Prerequisite: M.B.A. standing.) (3 + 0) Offered Fall or Spring


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