2001-2002 UAF Catalog

Course Descriptions


Degrees and Programs Index


Business Administration

Admittance to 300 and 400 level School of Management courses will be granted only to students with upper division standing. Others will be admitted only with the written permission of the appropriate department head. Students enrolling in School of Management courses are expected to have completed the necessary prerequisites for each course.

A $25 per semester student computing facility user fee will be assessed for any student taking one or more AIS, ACCT, BA and ECON courses except ECON 100X). This fee is in addition to any lab/material fees.


BA 151 (3 Credits) Fall, Spring
Introduction to Business (3+0) s
Business organization, nature of major business functions such as management, finance, accounting, marketing, personnel administration. Opportunities and requirements for professional business careers.


BA 253 (1 - 3 Credits) Fall, Spring, Summer, As Demand Warrants
Internship in Business (0+1 - 3)
Supervised work experience in an approved position related to the student's career interests or objectives. Number of credits depends on type of position time worked. No student can count more than eight internship credits towards a degree. (Prerequisite: Approval of program or department head.)


BA 303 (4 Credits) Spring
Application of Advanced Leadership Techniques (3+2)
(Cross-listed with MILS 303)
Interdisciplinary study of effective leadership techniques and preparation for attendance to MILS 350. Laboratory sessions offer practical application of concepts taught in classroom sessions. (Prerequisite: Junior standing in MILS and permission of instructor.)


BA 307 (3 Credits) Fall or Spring
Personnel Management (3+0)
Introduction to management principles and personnel practice in industry, analysis of labor-management problems, methods and administration of recruiting, selecting, training, and compensating employees, and labor laws and their applications. (Prerequisite: Upper division standing.)


BA 317W (3 Credits) Fall or Spring
Employment Law (3+0)
Basic personnel and human resource management law, including labor law and current management practices in administering collective bargaining agreements. Emphasis on the major federal and Alaska state laws affecting personnel management. (Prerequisites: BA 307 or concurrent enrollment in BA 307, upper division standing.)


BA 325 (3 Credits) Fall, Spring
Financial Management (3+0)
Time value of money, bond and stock valuation, capital budgeting, risk-return trade-off, and option pricing. (Prerequisites: Upper division standing, ECON 200, STAT 200, MATH 262X. Suggested ECON 227.)


BA 326O (3 Credits) Alternate Year
Principles of Advertising (3+0)
(Cross-listed with JRN 326O)
Advertising including strategy, media use, creation and production of advertisements, and measurement of advertising effectiveness. Also available via independent learning. (Prerequisite: Upper division standing.)


BA 330 (4 Credits) Fall, Spring
The Legal Environment of Business (4+0)
The judicial system, legal processes, administrative procedures, law of torts, contract and agency government regulation of business, business ethics, corporate social responsibility and the uniform commercial code. (Prerequisite: Upper division standing.)


BA 343 (3 Credits) Fall, Spring
Principles of Marketing (3+0)
Management of a firm's marketing effort focusing on products, distribution, pricing, and promotion to targeted consumers. Practices appropriate to domestic or international, small or large, goods or services, and for-profit or nonprofit organizations included. (Prerequisite: Upper division standing.)


BA 360 (3 Credits) Fall, Spring
Operations Management (3+0)
Operations management with an emphasis on the systematic planning, design and operation of the processes that produce goods and deliver services that customers recognize to be of superior quality. Topics include operations strategy, process design, quality, statistical process control, project scheduling, material requirements planning, and just-in-time systems. (Prerequisites: AIS 101, ECON 200, 227, upper division standing.)


BA 390 (3 Credits) Fall, Spring
Organizational Theory and Behavior (3+0)
Behavior of individuals and small groups within organizations, including motivation, leadership, communications, group dynamics, organizational development, and conflict management. (Prerequisite: Upper division standing.)


BA 418 (3 Credits) As Demand Warrants
Simulation Modeling for Decision Making (3+0)
Concepts of computer simulation, probability distributions, modeling principles and the language STELLA from basics to modeling a reasonably complex operating system and making conclusions about the system. (Prerequisites: AIS 101 or equivalent, ECON 227, MATH 262X, ACCT 262; BA 360 is recommended, upper division standing.)


BA 420 (3 Credits) Spring
Portfolio Theory and Asset Pricing (3+0)
(Stacked with BA 620)
Examination of modern normative portfolio theory and asset pricing. Includes mathematics of portfolio analysis, single-period risk and return measures, and the process of optimal portfolio selection. (Prerequisite: BA 325.)


BA 423W (3 Credits) Spring
Investment Analysis (3+0)
Introduction to investment analysis. Presents an understanding of the investment environment and analytical tools in investing. Intended for undergraduate students. (Prerequisite: BA 325.)


BA 436 (3 Credits) Fall or Spring
Consumer Behavior (3+0) s
(Cross-listed with PSY 436)
Effects of nationality, culture, social class, family, personality, symbolism, and persuasion on consumptive behavior. Qualitative methodologies such as focus groups covered. (Prerequisites: Upper division standing.)


BA 441 (3 Credits) Fall or Spring
Promotion Management (3+0)
Advertising, publicity, sales management, sales promotion, direct marketing, and the interrelationships necessary for effective promotions in domestic or international, small or large, goods or services, and for-profit or nonprofit organizations included. (Prerequisite: BA 343 highly recommended, upper division standing.)


BA 445W (3 Credits) Fall or Spring
Marketing Research (3+0)
Basic processes and tools of marketing research with emphasis on utilization of research findings as an integral part of the managerial decision-making process. Techniques of quantitative data-gathering and analysis to solve a marketing problem. Practices appropriate to domestic or international, small or large, goods or services, and for-profit or nonprofit organizations included. (Prerequisites: BA 343, STAT 200 or equivalent, upper division standing.)


BA 447W,O (3 Credits) Fall or Spring
Compensation Management (3+0)
Theory and practice of wage and salary, benefits and risk management. Planning, administration, auditing, adjusting and budgeting for compensation and risk. (Prerequisite: BA 307, upper division standing.)


BA 453 (3 Credits) As Demand Warrants
Internship in Business Administration (0+Variable)
A supervised practical work experience to enable students to apply their coursework in a business environment. Admission dependent upon approved sponsorship arrangements. (Prerequisites: Upper division standing and permission of instructor.)


BA 454O (3 Credits) Fall, Spring
Student Investment Fund (3+0)
"Hands-on" experience in portfolio management. Students will be making investment and diversification decisions affecting the $500,000 Student Investment Fund. (Prerequisite: BA 325, or equivalent and permission of instructor.)


BA 455 (3 Credits) Fall, Spring
Portfolio Management (3+0)
The second course involved with the "hands-on" management of the $500,000 Student Investment Fund. Students will carry out the duties of the officers of the fund and will be responsible for the portfolio diversification and management decisions affecting the fund. (Prerequisite: BA 454, upper division standing and permission of instructor.)


BA 456W (3 Credits) Fall or Spring
Small Business Management (3+0)
Operations and special problems of the small business with emphasis on both existing firms and new ventures. Starting new businesses, buying going concerns, acquiring and operating franchises, establishing lines of credit, management, legal matters, profit planning, pricing, inventory levels, record systems, tax regulations, and employee supervision. (Prerequisites: All 300 level business administration, accounting and economics common body of knowledge requirements and upper division standing in the School of Management.)


BA 457 (3 Credits) Fall or Spring
Training and Management Development (3+0)
Theory and practice of employee training programs, needs assessments, learning theories, instructional design, training techniques and evaluation, management development and career development techniques and practices. (Prerequisites: BA 307, 317, upper division standing.)


BA 460O (3 Credits) Fall or Spring
International Business (3+0)
Relationships among nations with particular emphasis on the business, economic, and sociocultural institutions that influence the performance of managers. Formulation of objectives, strategies, and organizational structures within the context of international diversity. (Prerequisites: Upper division standing and all 300 level requirements completed.)


BA 461 (3 Credits) Fall
International Finance (3+0)
(Stacked with BA 662)
Development of analytical skills, logical thought processes, and information literacy necessary to make and implement investment decisions in a global setting. (Prerequisite: BA 325.)


BA 462O (3 Credits) Fall, Spring
Corporate Strategy (3+0)
An integrative approach to strategy formation and implementation to achieve organization goals. Students will be introduced to theoretical perspectives and associated methodologies directed toward resolving the unstructured problems and opportunities which confront general managers at the highest levels of an organization. (Prerequisites: All 300 level business administration, accounting and economics common body of knowledge requirements and upper division standing.)


BA 475 (3 Credits) As Demand Warrants
Transportation and Logistics (3+0)
Transportation systems components, systems planning, multimode systems, interactions among components and between the transportation system and its environment. Special consideration is given to Alaskan transportation problems by experienced specialists. (Prerequisites: STAT 200, BA 343, upper division standing.)


BA 490 (3 Credits) Fall or Spring
Services Marketing (3+0)
Marketing principles in the service sector with special emphasis on such service industries as financial, retailing and tourism. Includes practices appropriate to domestic or international, small or large, and for-profit organizations. (Prerequisite: BA 343 highly recommended, upper division standing.)


BA 491 (3 Credits) Fall or Spring
Current Topics in Marketing (3+0)
Examines current marketing trends with regard to production, distribution, promotion, pricing, and target markets. Focus on trends in Alaska, the U.S., and worldwide. (Prerequisite: BA 343 highly recommended, upper division standing.)


BA 604 (3 Credits) Fall or Spring
The Legal Environment of Business (3+0)
An introduction to the legal environment of business. Topics include the judicial system, legal processes, business law, product safety and advertising, labor-management relations, business ethics, and corporate social responsibility. (Prerequisites: Graduate standing.)


BA 607 (3 Credits) Fall or Spring
Human Resources Management (3+0)
The study of the effective management of human resources in organizations to include employee planning and recruiting, selection and orientation, training and career development, performance evaluation, compensation, EEO, occupational safety and health, and labor relations. (Prerequisites: Graduate standing.)


BA 610 (3 Credits) Fall or Spring
Production/Operations Management (3+0)
Introduction to the field of production management with an emphasis on the design and management of efficient manufacturing and service systems. Topics include operations strategy, allocation of scarce resources, productivity, quality, product design and development, facility and distribution issues, automation, job design, materials and inventory management, scheduling, and project planning. (Prerequisites: Graduate standing.)


BA 617 (3 Credits) Fall or Spring
Organizational Theory and Behavior (3+0)
A general approach to understanding behavior at individual, group, and organizational levels. Various methods are used to examine leadership, communication, group dynamics, and the structure and design of organizations. (Prerequisite: Graduate standing.)


BA 620 (3 Credits) Spring
Portfolio Theory and Asset Pricing (3+0)
(Stacked with BA 420)
Examination of modern normative portfolio theory and asset pricing. Includes mathematics of portfolio analysis, single-period risk and return measures, and the process of optimal portfolio selection. (Prerequisites: Graduate standing or permission of instructor.)


BA 625 (3 Credits) Fall or Spring
Principles of Finance (3+0)
A broad based introduction to the theories and techniques of corporate financial management and investments. Topics covered include capital budgeting, cost of capital, leverage and valuation. (Prerequisite: Graduate standing.)


BA 630 (3 Credits) Spring
Derivative Securities (3+0)
Derivative securities including options strategies, binomial and Black-Scholes pricing models, commodity and interest-rate futures, hedging strategies using options and futures, and risk management. (Prerequisite: BA 625 or equivalent.)


BA 643 (3 Credits) Fall or Spring
Marketing Management (3+0)
An introductory graduate level course in marketing, including the study of product and product planning, research, distribution channels, logistics, consumer behavior, pricing, sales promotion and management, and the institutional structure of markets. (Prerequisite: Graduate standing.)


BA 660 (3 Credits) Fall or Spring
Seminar in Operations Management (3+0)
Exploration of fundamental and current operations management issues in services and manufacturing. Emphasis on principles of systems management and quality management. (Prerequisite: Graduate standing.)


BA 662 (3 Credits) Fall
International Finance (3+0)
(Stacked with BA 461)
Development of analytical skills, logical thought processes, and information literacy necessary to make and implement investment decisions in a global setting. (Prerequisite: Graduate standing or permission of instructor.)


BA 670 (3 Credits) As Demand Warrants
Seminar in Multinational Business Management (3+0)
An advanced seminar expanding management education from the domestic to the international arena. Concentration is given to the strategy and structure of the multinational enterprise; the industrial developing and command economies in transition; the movement of capital, people, product and technology across national borders; and the sociocultural influences on international trade and investment.


BA 675 (3 Credits) Fall or Spring
Practical Quantitative Methods for Business Decision Making (3+0)
The objective of this course is to provide the student with an in-depth treatment of quantitative research methods in an applied context. Hence the focus of the course is not the mathematical derivations and properties of statistical techniques, but rather the usefulness of those techniques to the managerial decision making process. Research skills are presented as a set of tools that enable managers to make better decisions. (Prerequisites: Foundation classes and graduate standing.)


BA 680 (3 Credits) Fall or Spring
Seminar in Finance (3+0)
An advanced seminar covering the principles of investing in marketable securities from the individual's perspective, the determination of value, analysis of growth, technical analysis, CAPM, and portfolio management. (Prerequisite: BA 625.)


BA 681 (3 Credits) Fall
Fixed Income Securities and Markets (3+0)
Fixed income securities and markets including treasury securities, agency securities, mortgage backed securities, corporate securities, municipal bonds and derivatives. Introduces technical issues relating to duration, convexity, and bond-portfolio management. (Prerequisite: BA 625 or equivalent.)


BA 683 (3 Credits) Fall or Spring
Seminar in Marketing (3+0)
An advanced seminar covering marketing institutions, systems, policies, and practices. Review of marketing constituents in economic development, marketing theory, and current problems. (Prerequisites: BA 643.)


BA 685 (3 Credits) As Demand Warrants
International Finance (3+0)
Advanced examination of exchange rate behavior, risk analysis and control, and direct and indirect foreign investment. (Prerequisites: BA 625 and BA 680.)


BA 690 (3 Credits) Fall or Spring
Corporate Strategy (3+0)
An integrative approach to strategy formation and implementation (decision-making) to achieve organization goals. Students will be introduced to theoretical perspectives and associated methodologies directed towards resolving the unstructured problems and opportunities which confront general managers at the highest levels of an organization. BA 690 is an advanced seminar taken during the student's last spring semester.


BA 691 (3 Credits) Fall or Spring
Advanced Topics in Business (3+0)
An advanced course providing necessary training in developing managers' ability to excel in specialized areas of business such as entrepreneurship and risk management. May be taken twice for credit when both instructor and topic changes. (Prerequisite: Graduate standing.)