Marketing and Communications Improvement Team

The Marketing and Communications Improvement Team (MACIT) is working to create a streamlined intake and management process through education and collaboration permitting Marketing and Communications to further the mission of UAF. The intended outcomes of this process include a more transparent intake and output process and more efficient and effective use of resources.

During its initial meetings, MACIT identified several areas to improve as part of the intake and management process.  These areas include:
  • Provide clarity on who to ask/how to make an original request
  • Establish clarity regarding services provided
  • Improve timely response
  • Provide expert and thorough initial consultation and evaluation
  • Develop a standardized intake process
  • Improve customer satisfaction
  • Improve communication and/or coordination

The goal is to complete the initial phase of the project by June 2013.